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43 DATAPRO INFOWORLD - Initiatives For Growth

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DQI Bureau
New Update
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CMD: Rajeev Hiralal

Arora * PRODUCTS AND SERVICES:

Training, Consultancy
*

TECHNICAL COLLABORATION: Microsoft, APC, SCO, Magic, Software Enterprises, Vision Corp.,

Frontier Technologies, Corel
*

AGENCY OPERATIONS: ISOCOR, RND Israel, Allen Bradley
* size="1"> START-UP YEAR: 1976 *

EMPLOYEES: 631
* DEALER

OUTLETS: 720
* ADDRESS: 101,

Datapro House, Bain Tea Lane, Off Turner Road, Bandra (W), Mumbai 400050
size="1" color="#FF0000">* TEL: 6407994, 6402874, 6400987 size="1" color="#FF0000">* FAX: 6429218

PERFORMANCE HIGHLIGHTS

  • Grew by 28 percent, revenues at Rs 84.07 crore.
  • Added 10 new franchisees.
  • Software distribution revenues at Rs 43 crore.
  • Formed new company with Magic Software.
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    Datapro has doubled its growth rate to 28 percent to reach Rs 84.07 crore in

    revenues. With a diverse portfolio, ranging from training and software distribution to

    software consultancy and email services, the company has managed to put up a good

    performance in almost all its businesses, in the last fiscal year.

    While 1996-97 was a bad year for Datapro Infoworld's training division, in 1997, the

    company took cautious steps to revive the business without committing too many resources.

    The training division brought in revenues of nearly Rs 20 crore. The steps were part of a

    new business management system derived from the discipline of transformation technologies.

    The movement sought to reengineer some of the business processes but, to a larger extent,

    required a change in mindset amongst all employees, including the Board. The movement has

    started the revival process of the training business. The company launched a three-year

    program, Quest, which has been quite successful. It also added 10 more franchise centers.

    This year the company plans to cross 200 centers. Another strategic move that the company

    took was to reduce the number of centers owned by it from 24 to seven.

    The company's key software distributorship partners are Microsoft, Computer Associates,

    SCO, Visio, Corel, APC, and Frontier Technologies. There are 750 active resellers in the

    channel and it is one of the strongest software distribution setups in the country. The

    year saw the company imposing tighter credit policies. Managing a lean operation to

    improve the per person productivity by manpower empowerment using technology has also been

    the focus. The outlook for the year is to expand the product line and the company is in an

    advanced stage of negotiations with many vendors. In the long run, however, the intent is

    to partner with a large and established global distribution company, which can provide

    systems as well as products to the company.

    In the software consultancy business, the company is totally repositioning itself to

    deliver solutions around specific products. The division has developed a product called

    'Autoflow' around Visio, an advanced diagramming tool. Another major opportunity area

    coming up is IntelliCAD, a product from Visio. Strengthening its relationship with

    Israel-based Magic Software, which deals in rapid application development tools, Datapro

    formed a new company, Magic Infotech India Pvt. Ltd. The email service, Xee-mail, has done

    marginally better in the midst of the trying times in the email market.

    Overall, the company is on a good wicket. Its plan to go public has been put on hold

    for some time now. Instead, the company has been focusing on increasing scale of

    operations with restricted investments.

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