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26. Sun Microsystems: Agile Shift Saves the Day

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DQI Bureau
New Update



It charted a clear growth trajectory, becoming the numero uno in the RISC server space, with a revenue of Rs 373

crore. It also led the traditional workstation market, grossing Rs 95 crore. And that reflected in the numbers–growth was 105%, while revenues stood at Rs 518

crore.

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The ‘dot-in-the-dot-com’ strategy paid off even though it was an era of dying

dot-coms–Sun was quick to find new takers in traditional brick-and-mortar companies like HDFC Bank, ITC, ABN Amro and Reliance. Other rich hauls included the emerging Internet data center market, with Sun pocketing seven of the nine big orders in this space. The company was also active on the channels front, though a major chunk of the shipments continued to come through

Wipro.

What lies ahead? The competition is raising its ante. IBM has its eServer strategy in place and plans to take Sun head on. So will Compaq. And remember, fiscal 2001-02 has begun in the shadow of a slowdown, heavy price cuts and discounts being a natural syndrome. Some smart shooting should ensure that the sun keeps shining.

PERFORMANCE HIGHLIGHTS
  • Emerged as the No 1 player in the RISC Unix server space
  • Clear leader in the traditional workstation market, which yielded Rs 95 crore in revenues
  • Successfully positioned the ‘dot in the dot-com’ strategy to target brick-and-mortar enterprises as

    dot-coms died
FACT SHEET
MD: Bhaskar Pramanik START-UP YEAR: 1995

PRODUCTS & SERVICES: Servers, workstations and professional, education and enterprise services

BRANCH OFFICES: 2 DEALER OUTLETS: 7 EMPLOYEES: 365

ADDRESS: 6th Floor, Divyashree Chambers, Off Langford Road, Shanthi

Nagar, Bangalore 560027

TEL: 2298989 FAX: 2231794 WEBSITE: www.sun.co.in
 
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